To understand the tactics that companies can use to increase their sales by providing the right candle boxes, we must first find out if candles are popular in America or not. According to surveys conducted by relevant agencies of the industry, the retail sale of candles is over three billion dollars annually. Companies that are members of the National Candle Association in America manufacture eighty percent of these candles.
It is time to admit that we, as a nation love candles. We buy them in every shape imaginable and every style available. For this reason, there are over ten thousand variants of fragrances available to American candle buyers. According to another study, it used most of the candles bought within a week, confirming that we are crazy about candles. Enter any retail, a candle shop, gift shop, home décor outlet, or sift through the local e-commerce businesses offering candles, and they will amaze you at the variety. You will find candle boxes selling smoke-free candles, candles for aromatherapy, novelty candles, and much more once you observe. Other than retails, candles can also be bought from online brands conveniently.
The attributes that directly impact sales of candles include;
- Scent
- Color
- Cost
- Shape etc.
Today candles are not just used for decorating but in therapies that help reduce stress and promote relaxation as well. Most Americans think that lighting up a candle adds comfort and warmth to their homes and rooms. With the holiday season upon us, sales of candles will peak again as this is a gender-neutral gift that can give to family, friends and even colleagues. It remains a favorite gift in America for occasions like housewarming, dinner parties, etc. But to win in the cut-throat retail world, businesses have to provide something extra to their customers. Let us guide you on how custom candle packaging helps deliver that little ‘extra’ to target audiences.
Offer custom candle boxes that reduce litter
When ordering custom candle boxes for your company, get them manufactured in eco-friendly and biodegradable stocks. It will reduce the cost of manufacturing. These boxes allow your customers to contribute towards saving our planet. It might require a little effort, but we promise you it will go a long way. Your customers will associate the tag of ‘caring company’, with your packaging and show their appreciation by preferring your brand over others in the industry. They will feel a part of the brand’s mission focused on improving the health of the Earth.
Since the eco-friendly stocks are lighter, less energy will be consumed in manufacturing custom candle boxes. But it does not mean that these boxes will be weak. The biodegradable and eco-friendly stocks are as sturdy as other cardboard stocks and can be selected for making custom retail boxes with no hesitation. You will also gain from expanding your customer base by catering to the green consumers, who are always hunting eco-friendly options for every product they buy.
Custom candle packaging offers pack-vertising
We can never emphasize enough the fact that perfect packaging must cater to packaging and advertising needs. Whenever we are asked to design and manufacture retail packaging, we guide businesses to develop layouts that offer maximum protection to their products in styles that stand apart on the retail shelves. Whether you are a candle brand in the actual world on have an online existence, you too must make sure that the candle packaging you are ordering and investing in secures the candles. It must design this packaging in layouts and customization options that outshine the competition. Your packaging must find out that you are the first choice of the customers. Discover modern printing techniques and creative add-ons that will give your custom candle packaging boxes a competitive edge with the real packaging experts at ClipnBox.
Packaging Company 